Case Study

Client

Corporate PR
Peakside Capital Advisors

Peakside Capital Advisors office

opens in Warsaw

Peakside Capital is an independent investor, real estate manager and real estate fund manager with approximately EUR 1.4bn in assets under management. Peakside pursues diverse investment strategies ranging from core through to value-add projects for both commercial and residential properties. Peakside’s footprint includes investments in single properties or development projects and property portfolios as well as property-backed loans and real estate companies. The company runs offices in Warsaw, Prague, Frankfurt, Zug, and Luxembourg.

Challenge:

Opening the new Warsaw office

of Peakside Capital Advisors was a major milestone for the client, all the more so because the relocation marked a new decade of the company’s presence in Poland, which was also celebrated during the event.

Our task consisted in end-to-end organisation of the event, starting from concept development, through planning and preparation, to execution oversight.

The new Peakside Capital office was unveiled in a unique and unconventional way.

The event was divided into three zones with various entertainment activities prepared for attendees. The main part of the event was staged on the patio of the building housing the company’s new office. A comfortable cocktail area was set up to facilitate conversation, while ambient electronic music combined with the sounds of a saxophone in the background created an intimate atmosphere. Guests visiting the Peakside Capital office could also participate in a tasting of the best Polish caviar and top quality liquors.

Key communication tasks:
  • Unveil the new Peakside Capital Advisors office
  • Highlight the image of a forward-looking company ready to face new challenges
  • Strengthen business relationships with the company’s clients and business partners

The effects of our actions:

The opening ceremony of Peakside Capital Advisors’ new Warsaw office marked the beginning of a new decade of the company’s presence in Poland, clearly emphasising that Poland will be an important investment market for the company.

Customer

Tauber Public Relations Sp. z o. o. ul. Gombrowicza 15, 01-682 Warszawa tel. (22) 833 35 02