ASTORIA Premium Offices located in the heart of Warsaw is the first office building investment project developed by Strabag Real Estate in Poland. When planning the cornerstone ceremony Tauber Promotion endeavored above all to strengthen its client’s image on the Polish property development market and portray its investment project as an innovative building with modern architecture fitting into the historical part of the capital city.
Tauber Promotion was responsible for organizing the entire event, starting from devising the concept and the script, through coordinating the work done by the subcontractors to supervising the course of the overall event and staying in contact with the media.
The entire space where the ceremony was held was organized in such a way so as to emphasize the nature of the building, the rank of the event and at the same time create a friendly place conducive to a business meeting.
We depicted the ASTORIA Premium Offices investment project as a highly modern, environmentally friendly and elegant office building that after completion will harmoniously and seamlessing fit into the center of Warsaw on a permanent basis. More than 180 persons participated in the ceremony. This event was conducive to cultivating good contacts with SRE’s business partners, prospective clients and real estate agents. The SRE Management Board also had the opportunity to meet representatives of the city authorities, key public figures and business leaders. Mr. Jarosław Jóźwiak, Deputy Mayor of the Capital City of Warsaw spoke during the official part of the ceremony.
The cornerstone ceremony received media coverage in the national and industrial media. Following the event ASTORIA Premium Offices was nominated in the “Warsaw Acupuncture” plebiscite in the category “The most urban commercial investment project in Śródmieście”. “Nowa Warszawa”, the Warsaw market’s leading portal on public space management was the main organizer of this plebiscite.