The idea behind the Best of European Business contest organized by Roland Berger Strategy Consultants was to identify the best and most profitable European businesses, including Polish businesses. This annual contest was organized to identify companies that outpace others in terms of many key operating metrics and seve as a good example for the market.
Tauber Promotion ran the Polish portion of the Best of European Business contest from 2005 to 2008. We were involved in all the stages of the contest: from designing the underlying concept, script and materials to selecting the jury and contacting the nominee companies to coordinating the work done by subcontractors and supervising the course of the overall event. We also supervised the participation of the Polish winners in the contest’s international gala finale.
In addition, we engaged exceptional guests of honor for the gala such as Professor Stefan Meller, former minister of foreign affairs, Marek Kamiński, trekker who conquered the earth’s north and south poles within a single year and Wojciech Fibak, winner of the Australian Open in doubles and art collector.
The gala’s annual ceremony recapping the Polish portion of the Best of European Business contest held in the Royal Castle of Warsaw honored Poland’s best companies in the following categories: growth, mergers and acquisitions and international competitiveness. The winners of the Polish part of the Best of European Business contest were nominated to participate in the European finals of the Best of European Business contest and vied for the title competing against winners from other EU member states.
The Best of European Business awards ceremony attracted extensive media attention every year, both in Poland and abroad.
The „Best of European Business” contest combined with the gala ceremony at the Royal Castle in Warsaw was enthusiastically received and etched in the memories of the guests invited by Roland Berger Strategy Consultants. Subsequent contests provided ample confirmation as they unwaveringly attracted a great turnout of prominent guests. The business meetings accompanying this event materially strengthened the client’s image as a leading consulting firm on the Polish market.