Even those companies which are equipped with the best risk management systems are exposed to so-called “crises” which may lead to the loss of customers, financial damage and legal problems. Although it is impossible to eliminate crises completely, their effects can be minimised. The most important elements in crisis management are the reaction time and formulating a proper message for the surrounding people. The agency supports its customers by developing an action plan in advance and implementing it in external and internal communication when necessary.

Crisis management activities include:

• Development of a journalist database
• Contacting the media
• Press monitoring – analysis of the current situation
• Developing the “Questions and Answers” list
• Media training
• Managers – developing arguments and verifying counterarguments
• Formal and informal meetings with opinion leaders